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Over the last couple of years, we have seen several industries, including the restaurant industry, shift their digital signage strategies to prioritize more unique and inspiring customer experiences.
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Digital is critical for creating engaging and informative displays without the need for physical touch. With the need to alter business strategy at a moment's notice, the pandemic kicked digital technology use in restaurants into fast gear.įast forward to today. As consumers embraced more digital in their everyday lives, restaurant owners began shifting dining spaces to enhance the customer experience. Q: Did restaurants, in general, change their digital signage strategies as they rebounded from the pandemic? If so, how?Ī:Digital signage was already breaking ground in the restaurant landscape. As things started to re-open, we did notice an uptick in demand for projection technology as restaurants began to shift business plans to incorporate more digital and touchless tools and technologies. As restaurant sales decreased during early phases of the pandemic, so did their spending. Q: Following the effects of the COVID-19 shutdowns in 2020, did restaurants spend less money on digital signage?Ī: The restaurant industry was among many that were heavily impacted during COVID shutdowns. Del Mar shared these thoughts and more in a recent email interview with Digital Signage Today. Restaurants, however, will need to adapt to the changing technology landscape, be more open to what consumers want, and learn to stay flexible. With customers getting more comfortable with interactive technology, Del Mar sees a bright future for digital displays. While the industry did pump the brakes on buying new technology after the COVID-19 recession hit in early 2020, restaurants have jumped back in - and have ventured into new digital experiences - since the sector started to rebound in 2021.
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Del Mar also specializes in augmented reality and commercial display solutions.Įpson America, formed in 1975 and based in Los Alamitos, California, is a computer and electronics manufacturer, specializing in professional imaging, projectors, printers, robot technology and more.ĭel Mar has seen the influx of digital displays in restaurants in recent years. For more than a decade, Remi Del Mar has worked to bring customers the best experiences through digital display technology.ĭel Mar, senior product manager at Epson America, has a passion for continuing the company's plan for formulating new, unique digital experiences that blend both the physical and digital world.